Unleash the wild growth
Anna Sofia Piha (former Abrahamsson) is a Nordic pioneer in regenerative growth and business design.
When leading impact-driven growth firms, she faced the unsolved challenge of aligning sustainability with scalability. In response, she developed a holistic, nature-led business design approach to help companies build, lead and measure regenerative growth. She is a creative industry professional and holistic lifestyle advocate involved in projects that support planetary wellbeing.
Growth strategist
Co-creating regenerative businesses
With a background as a CEO and board member in impact-driven companies, Anna has spent the past decade working at the intersection of growth, leadership and innovation.
Through hands-on leadership, she has seen how traditional growth models often strain both people and systems. Drawing on academic insight from Stanford and a system level understanding of business, she focuses on regenerative growth: helping purpose-driven organisations grow internationally in ways that support profit, people and planet.
Anna runs a regenerative growth studio called Abraca.
Creator & art collector
Supporting meaningful art and design
Anna contributes to the creative sector through advisory roles, including for the Finnish Ministry of Education and Culture, while also acting as an art collector and creator.
Her own artistic expression explores archetypes, patterns of life and symbolism multidimensionally, seeking connections between our external and internal nature. For example The Nature of Nordic Woman (Pohjolan Naisen Luonto) is a psychoperformative show that has sold out shows in Helsinki and New York.
Anna’s creative inspiration is guided by the question: how can creativity activate deeper connection within individuals, nature and culture?
Hostess of Sannäs Manor
Events, business and holistic living
Designed by C. L. Engel, Sannäs is a historic manor in Porvoo, Finland. In 2026, Anna and Kustaa Piha acquired the manor to create a place where impactful business, art, and meaningful encounters come together.
The aim is to shape it into a living, regenerative whole while carefully preserving its heritage value for the long term.
Drawing on years of personal study in holistic living, value is created around on respect for history, regeneration, and a high level of creative and artistic ambition.
Popular topics & keynotes
Available in Finnish, Swedish and English
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Are siloed operations or strategic misalignments hindering your business from tapping into its full potential? In this energising talk, we view business functions as interlinked parts of a living organism. Let’s connect your business with its organic growth potential through connecting natural metaphors with the best of business practices.
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Most businesses focus on linear growth upwards - the tip of the iceberg. This talk introduces a five dimensional growth logic that reveals the hidden imbalances behind scaling struggles. What is downward growth? How does staying still increase your scalability? Understanding the link between vertical, horisontal and central growth dimensions can help businesses speed up their scaling in a healthier way.
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This is a popular keynote for creative industries. Step-by-step process for running a successful and sustainable investment process. Abrahamsson has raised over 1M€ in private funding and 10+ public fundings especially for creative consumer businesses such as Lovia, Almada, Lilja the Label, and Frenn.
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We have already seen a major cultural shift in personal growth trends: from optimisation to wholeness, from constant becoming to sustainable being. Business world is ready for the same shift.
This keynote introduces holistic wellbeing of people, planet and business as an inevitable part of resilient growth. We question the way productivity is built and explore creative ways to access better states of flow together with the team.
Projects
“ I’m passionate about turning purpose-driven businesses into internationally growing, regenerative pioneers.”
Case 01
Internationalisation
Client: Sustainable fashion brand
We kicked off the internationalisation for one of Finland’s fastest growing fashion brands. We first created the business design, giving the founders a clear understanding of how the different components connect when building a growth business. We secured public funding for the first internationalisation steps and developed a Market Entry Playbook alongside hands-on market experiments.
Case 02
Impact activation
Client: Family office investment firm
Abraca helped the company reframe its strategy and implement a new growth track. Together, we renewed the business strategy and growth path, which led to team expansion and the launch of two major investment projects. We also kicked off an impact measurement initiative, supporting the company’s ambition to become one of the pioneers in social impact investing.
Case 03
Business restructuring
Client: Creative change agency
During a one-year executive sprint, we transformed the company’s growth trajectory by turning losses into 8 % profit, accelerating stagnant revenue into a 50 % growth track, securing an investment round with international investors who became active partners and establishing a structure for professional board work.
“Anna facilitated the workshop brilliantly and was able to bring together even differing perspectives. Her positive approach quickly spread to the whole group and a great deal was accomplished in a short time. Anna had also prepared the workshop exceptionally well, which was likely one of the key reasons behind its success.”
— Chair, Go Strong / feedback from a strategy project“Working with Anna was wonderful, even therapeutic. Her questions, presence and the overall workshop setup made it remarkably easy for things to surface from a very deep level. I gained far more than I had expected.”
— Client feedback from a strategy workshop in a nature-immersed location“Anna listens attentively, asks questions that invite deeper reflection and has a remarkable ability to distil my scattered thoughts into a clear and logical vision for my business. I truly enjoyed this collaboration with her and hope to continue working together.”
— Client feedback from a holistic business design session